Target Market Advertising News

Know your customer

Never make assumptions that you can’t back up with history. You will have much more success marketing to prospects that look like actual customers than you will marketing to prospects theat look like you THINK your customers should look like. Building a customer profile takes times and will change slowly over time. Always remember you want to fish where the fish are biting which isn’t always where the most fish or biggest fish are.

Family Savings Magazine

A very expensive way to reach consumers in Cincinnati Ohio & Northern Kentucky. The local office has shady ownership and is looking to suck the life out of the already recognized advertising vehicle.

Ethnic Targeting Nets A 40% Sales Increase

A home furnishings retailer with a historic landmark store faced the challenge of learning to reach an increasingly Hispanic local clientele.  Reaching out to companies such as Target Market Advertising helped turn things around.  Using a client’s current database file allows Target Market Advertising to research areas within their trade area, and a secondary profile to reach out to those households on a more frequent basis allows the clients to use a shared mail vehicle to penetrate the market more frequently in return increases overall sales by 40%. Keeping an in-house database can prove to be a very valuable tool if used properly. Adjusting to changing demographics is vital to maintaining sales for many relailers.

Direct Mail Facts from USPS

ACCORDING TO THE U.S. POSTAL OFFICE SERVICE

• 89% of consumers read their mail the moment they bring it inside
• 75% expect to get mailed some sort of advertising every day
• 57% fully anticipate that their next trip to the store or mall will be affected by what they get in their mailbox
• In 66% of households, women bring in the mail

First Impressions

Ok we all know the tired old line “you never get a second chance to make a good first impression” but many new business owners and even a few veterans can forget when opening a new location or even first location. Starting a new business or opening a new retail location almost always has issues meeting time lines. Most open the doors before they are totally ready. This in of itself is not always a bad idea. Sometimes many of those questions the business owner has been asking him or her self cannot be answered until actual customers walk thru the door. However when it comes to Grand Opening Ad campaigns that might actually bring in customers in droves be careful that in the excitement to get them in the door you can overlook service. Being overwhelmed by a great response to your ad can lead to new customers that never return. Remember most of them are “checking you out” It is very important to meet or exceed their expectations on that first visit. Once a customer is lost due to poor service it is very difficult to lure them back. Instead consider a “Soft opening” prior to your Grand Opening to work aout the kinks with new staff, equipment, facilities etc. This can be very valuable in learning how prepared you are when the come in masses. Put the Grand in Grand Opening and make a great first impression and they will be back.
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