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How to measure the success of your ad campaign

December 13, 2005 on 12:01 pm | In Promotions |

Succesful promotions mean different things to different people. Be sure you have set clear goals and objectives before you even begin an advertising campaign. The only way to measure success is thru careful consistant tracking. Sometimes success is so obvious you may be tempted to assume success and not bother to track redemption. Track every ad and look for trends and make adjustments. What works today may not work tomorrow so make the needed adjustments today.

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