Target Market Advertising News

Ethnic Targeting Nets A 40% Sales Increase

A home furnishings retailer with a historic landmark store faced the challenge of learning to reach an increasingly Hispanic local clientele.  Reaching out to companies such as Target Market Advertising helped turn things around.  Using a client’s current database file allows Target Market Advertising to research areas within their trade area, and a secondary profile to reach out to those households on a more frequent basis allows the clients to use a shared mail vehicle to penetrate the market more frequently in return increases overall sales by 40%. Keeping an in-house database can prove to be a very valuable tool if used properly. Adjusting to changing demographics is vital to maintaining sales for many relailers.

Direct Mail Facts from USPS

ACCORDING TO THE U.S. POSTAL OFFICE SERVICE

• 89% of consumers read their mail the moment they bring it inside
• 75% expect to get mailed some sort of advertising every day
• 57% fully anticipate that their next trip to the store or mall will be affected by what they get in their mailbox
• In 66% of households, women bring in the mail