Target Market Advertising News

Direct Mail Facts from USPS

ACCORDING TO THE U.S. POSTAL OFFICE SERVICE

• 89% of consumers read their mail the moment they bring it inside
• 75% expect to get mailed some sort of advertising every day
• 57% fully anticipate that their next trip to the store or mall will be affected by what they get in their mailbox
• In 66% of households, women bring in the mail