Target Market Advertising News

Know your customer

June 2, 2006 on 10:11 am | In Marketing | Comments Off

Never make assumptions that you can’t back up with history. You will have much more success marketing to prospects that look like actual customers than you will marketing to prospects theat look like you THINK your customers should look like. Building a customer profile takes times and will change slowly over time. Always remember you want to fish where the fish are biting which isn’t always where the most fish or biggest fish are.