Target Market Advertising News

Family Savings Magazine

A very expensive way to reach consumers in Cincinnati Ohio & Northern Kentucky. The local office has shady ownership and is looking to suck the life out of the already recognized advertising vehicle.

Direct Mail Facts from USPS

ACCORDING TO THE U.S. POSTAL OFFICE SERVICE

• 89% of consumers read their mail the moment they bring it inside
• 75% expect to get mailed some sort of advertising every day
• 57% fully anticipate that their next trip to the store or mall will be affected by what they get in their mailbox
• In 66% of households, women bring in the mail

First Impressions

Ok we all know the tired old line “you never get a second chance to make a good first impression” but many new business owners and even a few veterans can forget when opening a new location or even first location. Starting a new business or opening a new retail location almost always has issues meeting time lines. Most open the doors before they are totally ready. This in of itself is not always a bad idea. Sometimes many of those questions the business owner has been asking him or her self cannot be answered until actual customers walk thru the door. However when it comes to Grand Opening Ad campaigns that might actually bring in customers in droves be careful that in the excitement to get them in the door you can overlook service. Being overwhelmed by a great response to your ad can lead to new customers that never return. Remember most of them are “checking you out” It is very important to meet or exceed their expectations on that first visit. Once a customer is lost due to poor service it is very difficult to lure them back. Instead consider a “Soft opening” prior to your Grand Opening to work aout the kinks with new staff, equipment, facilities etc. This can be very valuable in learning how prepared you are when the come in masses. Put the Grand in Grand Opening and make a great first impression and they will be back.
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How Often should I advertise?

• Frequency
• Frequency
• Frequency

A consistant message will bring more results than a one-time blitz. The numbers vary depending on which source you reference and your niche market. The common thread is that your message needs to reach consumers multiple times to be effective.

Marketing Tip

Did you know that 80% of your customers come from 20% of your marketing profile?