Target Market Advertising News

First Impressions

Ok we all know the tired old line “you never get a second chance to make a good first impression” but many new business owners and even a few veterans can forget when opening a new location or even first location. Starting a new business or opening a new retail location almost always has issues meeting time lines. Most open the doors before they are totally ready. This in of itself is not always a bad idea. Sometimes many of those questions the business owner has been asking him or her self cannot be answered until actual customers walk thru the door. However when it comes to Grand Opening Ad campaigns that might actually bring in customers in droves be careful that in the excitement to get them in the door you can overlook service. Being overwhelmed by a great response to your ad can lead to new customers that never return. Remember most of them are “checking you out” It is very important to meet or exceed their expectations on that first visit. Once a customer is lost due to poor service it is very difficult to lure them back. Instead consider a “Soft opening” prior to your Grand Opening to work aout the kinks with new staff, equipment, facilities etc. This can be very valuable in learning how prepared you are when the come in masses. Put the Grand in Grand Opening and make a great first impression and they will be back.
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How to measure the success of your ad campaign

Succesful promotions mean different things to different people. Be sure you have set clear goals and objectives before you even begin an advertising campaign. The only way to measure success is thru careful consistant tracking. Sometimes success is so obvious you may be tempted to assume success and not bother to track redemption. Track every ad and look for trends and make adjustments. What works today may not work tomorrow so make the needed adjustments today.

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