Target Market Advertising News

Ethnic Targeting Nets A 40% Sales Increase

January 9, 2006 on 8:46 am | In Targeting | Comments Off

A home furnishings retailer with a historic landmark store faced the challenge of learning to reach an increasingly Hispanic local clientele.  Reaching out to companies such as Target Market Advertising helped turn things around.  Using a client’s current database file allows Target Market Advertising to research areas within their trade area, and a secondary profile to reach out to those households on a more frequent basis allows the clients to use a shared mail vehicle to penetrate the market more frequently in return increases overall sales by 40%. Keeping an in-house database can prove to be a very valuable tool if used properly. Adjusting to changing demographics is vital to maintaining sales for many relailers.