http://news.target-market-advertising.com Helping you grow your business through successful advertising Fri, 28 Jul 2006 16:35:58 +0000 http://wordpress.org/?v=2.0 en http://news.target-market-advertising.com/2006/01/09/ethnic-targeting-nets-a-40-sales-increase/ http://news.target-market-advertising.com/2006/01/09/ethnic-targeting-nets-a-40-sales-increase/#comments Mon, 09 Jan 2006 12:46:16 +0000 Administrator Targeting http://news.target-market-advertising.com/2006/01/09/ethnic-targeting-nets-a-40-sales-increase/ A home furnishings retailer with a historic landmark store faced the challenge of learning to reach an increasingly Hispanic local clientele.  Reaching out to companies such as Target Market Advertising helped turn things around.  Using a client’s current database file allows Target Market Advertising to research areas within their trade area, and a secondary profile to reach out to those households on a more frequent basis allows the clients to use a shared mail vehicle to penetrate the market more frequently in return increases overall sales by 40%. Keeping an in-house database can prove to be a very valuable tool if used properly. Adjusting to changing demographics is vital to maintaining sales for many relailers.

]]> http://news.target-market-advertising.com/2006/01/09/ethnic-targeting-nets-a-40-sales-increase/feed/