Target Market Advertising News

How to measure the success of your ad campaign

Succesful promotions mean different things to different people. Be sure you have set clear goals and objectives before you even begin an advertising campaign. The only way to measure success is thru careful consistant tracking. Sometimes success is so obvious you may be tempted to assume success and not bother to track redemption. Track every ad and look for trends and make adjustments. What works today may not work tomorrow so make the needed adjustments today.

Something for nothing

Yes everyone wants it, you have it. The most powerful word in your advertising and marketing vocabulary is the word FREE! While you might be tempted to offer %off or $off nothing pulls in consumers like free stuff. Of course it all depends on your niche market and your budget, but every business has something they can give away. Be creative and generous it can pay great dividends.

Positive Thinking

The power of positive thinking is a force so great that it can enable the average man or woman achieve goals beyond their wildest dreams!!!!

How Often should I advertise?

• Frequency
• Frequency
• Frequency

A consistant message will bring more results than a one-time blitz. The numbers vary depending on which source you reference and your niche market. The common thread is that your message needs to reach consumers multiple times to be effective.

Marketing Tip

Did you know that 80% of your customers come from 20% of your marketing profile?